Transformers: The Last Knight New York Billboard Ad

In a bit of a head scratcher, there is a New York billboard near Times Square advertising Transformers: The Last Knight found by Ben's World of Transformers. Its a cool piece of art with Optimus Prime wielding his sword against unknown enemies near a tattered flag with a Decepticon-ish symbol. Not sure why Paramount or Hasbro would pay for something like that considering filming has just started and it is a year out until release but I am game for more creative shots like that. Update Below is a tweet of another view of the billboard. Thanks to Feris O. for the link.