An
article from the not really reputable NY Post (basically rumor magazine pretending to be a hard news type newspaper) suggests that various toy lines, including Transformers: Age of Extinction, are experiencing "action-figure fatigue." The basic idea is that too much product from too many action movies, especially all being sequels, has resulted in movie licensed toys not doing well on shelves causing retailers to start discounting them heavier and sooner than normal. “You’ve got all these action figures chasing mind-share, and they’ve all got the same backstory and the same characters,” [BMO Capital Markets Gerrick] Johnson told The Post. “Every kid already has Spider-Man and Captain America.”
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