If you have seen Transformers: Age of Extinction, you probably couldn't help but notice that at times it came just short of having the actors look at the camera and spout off some product slogan. It turns out that was intentional as the promotional might practically paid for the movie to get made.
“For us, Transformers is the big daddy of partnership opportunities,” LeeAnne Stables, Paramount worldwide marketing partnerships executive vp, told The Hollywood Reporter. The exec estimated that those partnerships add up to a global promotional value of more than $200 million.
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